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Hawaii Real Estate Agent 7 P's of Marketing



Looking to buy or sell a home in Hawaii? Click here to perform a full home search, or if you're thinking of selling your home, click here for a FREE Home Price Evaluation to see what buyers will pay for your home in today's market. You may also call us at (808) 426-7211 for a FREE home buying or selling consultation to answer any of your real estate questions.

Most agents will discuss the 3 P's of marketing, but here at the Lally Team we have seven P's in our highly-refined marketing plan. Most other Realtor's three P's consist of this: 1) Put a sign up 2) Put it in the MLS 3) Pray that the property sells. While there is nothing wrong with this system, we prefer to do a bit more for our home sellers. We actively market homes, and the effort that we put in always shows in the form of a fast sale that results in top dollar. 

Here at the Lally team we use seven P's to promote your home to the best buyers in order to fetch the highest dollar for your property, all within the shortest amount of time possible.
  1. Price: This is the most important reason why a home will or will not sell. We do extensive market analyses to price your home at break points that leverage your home against your competition to drive up your sale price.
  2. Product: In this case, the product is your home. We provide a detailed to-do list so that you can make your home as perfect as possible before listing. Contact us and we'd be glad to share some secrets on what buyers like to see in homes, and how you can fine-tune yours to fetch the highest price possible. 
  3. Promotion: We spend over $16,000 a month on marketing, so your home reaches the widest audience possible to attract the most qualified buyers. We also have a radio show on Saturdays, 11AM-12PM on KHVH 830 and KIKI 990 that we can use to promote your home across the state. However, these are only a few of the ways we can market your home.
If you want to hear about the last four P's in our marketing strategy (Positioning, Process, People, Physical evidence) , please visit our website or contact us! We would love to help market your home to a wide audience to get you top dollar.

If you'd like more information about the Maui and Honolulu real estate guidebooks mentioned in this video, CLICK HERE!

Have a wonderful day!

Team Lally Radio Show with Bradley Maruyama of Allstate Insurance





Bradley Maruyama of Allstate Insurance talks about what makes them different from other insurance companies and how involved he and his team are in their claim process. He also shares the importance of insurance for rental condo units and all rental properties.

Team Lally Radio Show with The Kong Family of Nona Lani Cottages