Team Lally- Hawaii Real Estate

Hawaii Real Estate Agent 7 P's of Marketing

Looking to buy or sell a home in Hawaii? Click here to perform a full home search, or if you're thinking of selling your home, click here for a FREE Home Price Evaluation to see what buyers will pay for your home in today's market. You may also call us at (808) 426-7211 for a FREE home buying or selling consultation to answer any of your real estate questions.

Most agents will discuss the 3 P's of marketing, but here at the Lally Team we have seven P's in our highly-refined marketing plan. Most other Realtor's three P's consist of this: 1) Put a sign up 2) Put it in the MLS 3) Pray that the property sells. While there is nothing wrong with this system, we prefer to do a bit more for our home sellers. We actively market homes, and the effort that we put in always shows in the form of a fast sale that results in top dollar.

Here at the Lally team we use seven P's to promote your home to the best buyers in order to fetch the highest dollar for your property, all within the shortest amount of time possible.

Price: This is the most important reason why a home will or will not sell. We do extensive market analyses to price your home at break points that leverage your home against your competition to drive up your sale price.
Product: In this case, the product is your home. We provide a detailed to-do list so that you can make your home as perfect as possible before listing. Contact us and we'd be glad to share some secrets on what buyers like to see in homes, and how you can fine-tune yours to fetch the highest price possible.
Promotion: We spend over $16,000 a month on marketing, so your home reaches the widest audience possible to attract the most qualified buyers. We also have a radio show on Saturdays, 11AM-12PM on KHVH 830 and KIKI 990 that we can use to promote your home across the state. However, these are only a few of the ways we can market your home.

If you want to hear about the last four P's in our marketing strategy (Positioning, Process, People, Physical evidence) , please visit our website or contact us! We would love to help market your home to a wide audience to get you top dollar.

If you'd like more information about the Maui and Honolulu real estate guidebooks mentioned in this video, CLICK HERE!

Have a wonderful day!

Team Lally Radio Show with The Kong Family of Nona Lani Cottages

Team Lally Radio Show with AAA Roofers Hawaii

What is a Comparable Market Analysis?

People ask us all the time what a CMA (Comparable Market Analysis) is. Today we would like to clear things up. Before we get to what a CMA is, we want to make sure you know what a CMA is NOT.

A CMA is NOT an appraisal and it is NOT a tax-assessed value of your home. An appraisal costs around $500 and is paid for by the buyer and ordered by the buyer's lender. A tax assessed value is created by the county where your home is located and is used to determine how much property taxes you will be paying each year, but it should never be used to determine the value of your home.

So, what is a CMA? In a CMA, we take a look at homes that have sold in the last 6 months that are similar to your home, in both size and location. We also look at homes

that are actively for sale to see what kind of competition your home has, and homes under contract to determine how quickly you can get to escrow.

By taking a look at these factors, as well as the number of SOLD homes, we can determine what the current market conditions are for the subject property. The subject property would be your home if you are looking to sell, and the home you are looking to purchase if you are looking to buy. This allows us to make an apples-to-apples comparison so we can give you the most accurate information possible.

If you are curious about what your home is worth or want to know if a home you are interested in is priced correctly, check the links above or below. If you have any questions, feel free to give us a call or send us an email. We look forward to hearing from you!

How we helped Eric sell his home by marketing the property

"We had good results when we worked with Team Lally. Our first buyer unfortunately bailed out but it wasn’t for a lack of trying from Team Lally. They put in a lot of effort with their marketing and the exposure of the property. It was all great and they had really good customer service!"

How we helped Ryan with his real estate needs by understanding his needs

"I’ve worked with Team Lally twice now. I’m in the military and was stationed in Hawaii so I reached out to Team Lally to help me buy a home. They were helpful and we found a place quickly that I was happy with. After a few years I had to move for the military and plenty of times Adrienne was able to step in and helped me out when I needed someone to watch the house or find a renter. I didn’t want to rent it because I was coming back maybe 5 months later so Adrienne went out of her way to find someone that was trustworthy to stay there to watch my house and my dog until I came back. They were very understanding of my needs and able to find exactly what they could do to help me."

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Team Lally Testimonials

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testimonials from happy clients

Marsha - "Team Lally really has your best interest at heart. They actually listened to us and cared about our needs. Team Lally really understood what was going on with our military status and helped us make the right decision. Work with Team Lally before anyone else! "

Raymond - "Team Lally has a lot of experience in the real estate market. They took videos that they posted online to help show off my home. They’re easy to locate and I had a really good experience with them. Work with Team Lally!"

Lynn - "Team Lally definitely earned our business. They took pictures of our house and gave us a detailed pictorial guide of what we could do to get our house ready for the market. Everything they recommended was doable, concrete, and incredibly helpful. They are consistent, very professional and we’d highly recommend them!"

Stephen - "I definitely got more than I expected when I worked with Team Lally. They set the price just right and I even got more than asking price for it! Even when they came to view the house the first time, they gave us suggestions on what we needed to do to make it more marketable. We followed their advice and it worked!"

Larry - "I had excellent results both times I worked with Team Lally. All of my questions were answered and there was never a day where I couldn’t contact them. I only had about 30 days before we had to leave and they got it done before I left. It was the best service I’ve ever encountered in the real estate world."

Yi - "I had a difficult tenant living in the property I was trying to sell who needed some incentives to make the showings possible. With our first showing, the tenant didn’t prepare the house and the Team Lally even went in and tidied things up to make it presentable. They worked really hard for us and I didn’t have to make a trip to Hawaii, which I really appreciated."

Jim - "When I first decided to sell the house, I didn’t have any idea what it was worth or what the asking price should be. Adrienne and Attilio walked through the house and set the price, which was considerably higher that what I imagined. They were very professional and did a great job with the online presence of the home. Chris actually gave us suggestions on how to make the house look better and did a video walk through of the home. It was like you were walking through the house room by room and through the yard. It was very impressive and one of the selling points!"

Dru - "I worked with Abigail Johnson we really appreciated her open communication. Anytime I had a question about a property or anything at all, I could just shoot her a text or email and she would always respond right back with was very helpful. She was so easy to work with!"

Marylou - "Our Realtor was very persistent and got us an excellent deal. She really went above and beyond because the original asking price was much higher than our cap. Because it was a short sale, we decided to try it and she talked to the other Realtor and got them to agree. We put in a bid to see if the bank would accept it and they did! Now we’re in a great home and we have instant equity!"

Maurice - "My results were very positive. Team Lally was very efficient and always kept me informed during every step of the process. I was never left in the dark wondering what was going on. She worked in the middle between myself and the escrow company or the lender and really just was my point of contact. She would explain any questions I had about the paperwork and kept me informed of what they needed from me. They really did a great job and I appreciated everything they did! "

Peter - "I had been looking at the search function on their website and then Cherie got in touch with me. We started scheduling houses to look at and as soon as I found anything I liked, she would schedule it immediately. She was always able to meet my schedule and willing to drive all over this island to find my house. The whole process went very smoothly! "

Paul - "Team Lally was really helpful and great to work with! They worked to my needs in what I was looking for and were very good at identifying houses that would be a good fit for us. Cherie, our agent was very patient and kept the same enthusiasm from the day I met her through the very last house we ended up purchasing. It was like a breath of fresh air with her professionalism throughout the entire process."

Shawn - "One person that really stood out to us during the whole process was Keli’i. It’s definitely a seller’s market here in Hawaii so houses are on and off the market very quickly. We expressed our frustrations about that with him and that night he was emailing us with prospective houses and times we could go look at them. He really took the initiative and reached out to us. I would recommend Team Lally fully."

Eric - "We had good results when we worked with Team Lally. Our first buyer unfortunately bailed out but it wasn’t for a lack of trying from Team Lally. They put in a lot of effort with their marketing and the exposure of the property. It was all great and they had really good customer service! "

Ryan - "I’ve worked with Team Lally twice now. I’m in the military and was stationed in Hawaii so I reached out to Team Lally to help me buy a home. They were helpful and we found a place quickly that I was happy with. After a few years I had to move for the military and plenty of times Adrienne was able to step in and helped me out when I needed someone to watch the house or find a renter. I didn’t want to rent it because I was coming back maybe 5 months later so Adrienne went out of her way to find someone that was trustworthy to stay there to watch my house and my dog until I came back. They were very understanding of my needs and able to find exactly what they could do to help me. "

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