We Specialize In These Hawaii Area Communities

Pearl City - North Shore - Kaneohe - Kailua - Hawaii Kai - Waikiki - Mililani
Waipahu - Ewa Beach - Waianae - Kapolei - Waikele - Ko'Olina - Kahala

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Hawaii Real Estate Agent 7 P's of Marketing



Looking to buy or sell a home in Hawaii? Click here to perform a full home search, or if you're thinking of selling your home, click here for a FREE Home Price Evaluation to see what buyers will pay for your home in today's market. You may also call us at (808) 426-7211 for a FREE home buying or selling consultation to answer any of your real estate questions.

Most agents will discuss the 3 P's of marketing, but here at the Lally Team we have seven P's in our highly-refined marketing plan. Most other Realtor's three P's consist of this: 1) Put a sign up 2) Put it in the MLS 3) Pray that the property sells. While there is nothing wrong with this system, we prefer to do a bit more for our home sellers. We actively market homes, and the effort that we put in always shows in the form of a fast sale that results in top dollar. 

Here at the Lally team we use seven P's to promote your home to the best buyers in order to fetch the highest dollar for your property, all within the shortest amount of time possible.
  1. Price: This is the most important reason why a home will or will not sell. We do extensive market analyses to price your home at break points that leverage your home against your competition to drive up your sale price.
  2. Product: In this case, the product is your home. We provide a detailed to-do list so that you can make your home as perfect as possible before listing. Contact us and we'd be glad to share some secrets on what buyers like to see in homes, and how you can fine-tune yours to fetch the highest price possible. 
  3. Promotion: We spend over $16,000 a month on marketing, so your home reaches the widest audience possible to attract the most qualified buyers. We also have a radio show on Saturdays, 11AM-12PM on KHVH 830 and KIKI 990 that we can use to promote your home across the state. However, these are only a few of the ways we can market your home.
If you want to hear about the last four P's in our marketing strategy (Positioning, Process, People, Physical evidence) , please visit our website or contact us! We would love to help market your home to a wide audience to get you top dollar.

If you'd like more information about the Maui and Honolulu real estate guidebooks mentioned in this video, CLICK HERE!

Have a wonderful day!

What is a Comparable Market Analysis?


Looking to buy or sell a home in Hawaii? Click here to perform a full home search, or if you're thinking of selling your home, click here for a FREE Home Price Evaluation to see what buyers will pay for your home in today's market. You may also call us at (808) 426-7211 for a FREE home buying or selling consultation to answer any of your real estate questions.

People ask us all the time what a CMA (Comparable Market Analysis) is. Today we would like to clear things up. Before we get to what a CMA is, we want to make sure you know what a CMA is NOT. 

A CMA is NOT an appraisal and it is NOT a tax-assessed value of your home. An appraisal costs around $500 and is paid for by the buyer and ordered by the buyer's lender. A tax assessed value is created by the county where your home is located and is used to determine how much property taxes you will be paying each year, but it should never be used to determine the value of your home.

So, what is a CMA? In a CMA, we take a look at homes that have sold in the last 6 months that are similar to your home, in both size and location. We also look at homes
that are actively for sale to see what kind of competition your home has, and homes under contract to determine how quickly you can get to escrow.

By taking a look at these factors, as well as the number of SOLD homes, we can determine what the current market conditions are for the subject property. The subject property would be your home if you are looking to sell, and the home you are looking to purchase if you are looking to buy. This allows us to make an apples-to-apples comparison so we can give you the most accurate information possible.

If you are curious about what your home is worth or want to know if a home you are interested in is priced correctly, check the links above or below. If you have any questions, feel free to give us a call or send us an email. We look forward to hearing from you!

How we helped Eric sell his home by marketing the property

"We had good results when we worked with Team Lally. Our first buyer unfortunately bailed out but it wasn’t for a lack of trying from Team Lally. They put in a lot of effort with their marketing and the exposure of the property. It was all great and they had really good customer service!"

How we helped Ryan with his real estate needs by understanding his needs

"I’ve worked with Team Lally twice now. I’m in the military and was stationed in Hawaii so I reached out to Team Lally to help me buy a home. They were helpful and we found a place quickly that I was happy with. After a few years I had to move for the military and plenty of times Adrienne was able to step in and helped me out when I needed someone to watch the house or find a renter. I didn’t want to rent it because I was coming back maybe 5 months later so Adrienne went out of her way to find someone that was trustworthy to stay there to watch my house and my dog until I came back. They were very understanding of my needs and able to find exactly what they could do to help me."